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Kount

AI-driven solutions that leverage Equifax’s data source to protect against payment fraud, achieve Anti-Money Laundering (AML), and Know Your Customer (KYC).

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Kount Command – The Leading eCommerce Fraud Prevention Solution

Kount Command is an award-winning, AI-driven fraud protection solution trusted by more than 9,000 companies to reduce digital payment fraud, protect against chargebacks, and deliver personalized customer experiences.

Solution Highlights
Kount’s AI-driven fraud prevention solution is simple to implement, easy to use, and delivers the most accurate eCommerce fraud protection to help businesses dramatically improve bottom-line profitability. The solution includes everything needed to evaluate trust levels:

  • An extensive network of trust and fraud-related signals
  • Advanced AI and machine learning
  • The ability to create, edit, and test business policies
  • A case management tool for manual reviews
  • Reporting and analytics to evaluate everything from macro trends to a single transaction
  • An orchestration hub for third-party integrations

How fraud is detected and prevented?

  1. Data Collection:
    • When a user interacts with your business (e.g., creating an account, entering payment information, or logging in), Kount collects relevant data.
    • This data includes personal information, device IDs, and location.
  2. Real-Time Analysis:
    • Kount’s technology analyzes the collected data in real-time.
    • It compares this data against billions of data points across a global network.
  3. Risk Scoring:
    • Based on the analysis, Kount assigns an interaction risk score.
    • This score reflects the likelihood of fraud associated with that interaction.
  4. Policy Evaluation:
    • Kount evaluates the user’s data against your business policies and predefined risk thresholds.
  5. Decision Making:
    • Within milliseconds, Kount makes a decision:
      • Accept: If the interaction is legitimate.
      • Block: If it’s a fraudulent activity.
      • Challenge: In cases where additional verification is needed (without negatively impacting user experience).
  6. Fraud Prevention:
    • Kount prevents various fraudulent activities, including:
      • Debit and credit card fraud.
      • Account takeover attacks.
      • Bot activity.

AML Connect: Data sources

Leverage over 100 years of data expertise and data management for your Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance

AML Connect sources data through multiple channels for greater coverage. This helps you to reduce compliance costs while increasing overall productivity.
Data sources include:
• Equifax direct: Custom risk database is developed by daily research to refine relevant information from partners and publicly available data. The result: faster, more relevant alerts.
• Equifax partners: Working with leading providers of KYC(Know Your Customer) and AML(Anti-Money Laundering) data to source information from negative news to PEPs and Sanctions data with the strongest possible coverage.
• Custom lists: Equifax can support screening of custom lists including hotlists, safe lists and FinCEN 314a. This includes ongoing monitoring of these lists of customer experiences.

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